French cookie company sponsors 100 cargobikes

K4RGO - Nihola, Michel & Augustin 4

Innovative companies are realising the enormous marketing value of cargobikes.

We reported in the past how in Denmark, cargobikes for kindergartens are sponsored by local businesses.

Copenhagenize today reports of an innovative scheme by Michel & Augustin in the town of Boulogne-Bilancourt, just South of the Bois de Boulogne in Paris:

K4RGO - Nihola, Michel & Augustin 2

M&A were looking for a new media to communicate through and that can contribute to a positive paradigm shift in urban life. Together with the Danish cargo bike brand, Nihola, they are launching a cargo bike project aimed at changing peoples perceptions about how to get around the city.

Thanks to this project, citizens in Boulogne-Bilancourt can buy a Nihola cargo bike for €1000, instead of €2600.

K4RGO - Nihola, Michel & Augustin 3
K4RGO - Nihola, Michel & Augustin 1

More pictures here

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