Innovative companies are realising the enormous marketing value of cargobikes.
We reported in the past how in Denmark, cargobikes for kindergartens are sponsored by local businesses.
M&A were looking for a new media to communicate through and that can contribute to a positive paradigm shift in urban life. Together with the Danish cargo bike brand, Nihola, they are launching a cargo bike project aimed at changing peoples perceptions about how to get around the city.
Thanks to this project, citizens in Boulogne-Bilancourt can buy a Nihola cargo bike for €1000, instead of €2600.
More pictures here